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            <title>Building Peak Performing Websites in 2021</title>
            <link>http://video.whitehat-seo.co.uk/building-peak-performing-websites</link>
            <description>&lt;p&gt;LondonHUG December 2020&lt;br&gt;
Hear directly from HubSpot Go-to-Market Lead (Web &amp;amp; CMS Hub) Luke Summerfield&lt;br&gt;
Luke Summerfield&lt;br&gt;&lt;br&gt;Read the full blog here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/building-a-peak-performing-website"&gt;https://blog.whitehat-seo.co.uk/building-a-peak-performing-website&lt;/a&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;HubSpot's mission is to transform the world of web design.&lt;/p&gt;
&lt;p&gt;As the Go-to-Market Lead on the HubSpot Product Leadership Team, Luke's role is to help make that happen by:&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
1. Strategy: Help design HubSpot's product/packaging/pricing strategy, go-to-market strategy, and growth strategy for the CMS Hub.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
2. Fight Friction: Identify areas of customer friction throughout the flywheel and be the voice of the customer.&lt;/p&gt;
&lt;p&gt;3. Facilitate: Facilitate and collaborate with all other departments/teams to execute the strategy and overcome friction.&lt;/p&gt;
&lt;p&gt;4. Evangelize: Educate and inspire both internally and in the market the future of the web, Growth-Driven Design, CMS Hub, and the good work HubSpot's doing in the web industry.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/building-peak-performing-websites"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/65489012/0a177c81fccc4bcea9dd420f08ec88ea/standard/download-4-thumbnail.jpg" width="600" height="324"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <media:title>Building Peak Performing Websites in 2021</media:title>
            <itunes:summary>LondonHUG December 2020
Hear directly from HubSpot Go-to-Market Lead (Web  CMS Hub) Luke Summerfield
Luke SummerfieldRead the full blog here:https://blog.whitehat-seo.co.uk/building-a-peak-performing-website
HubSpot's mission is to transform the world of web design.
As the Go-to-Market Lead on the HubSpot Product Leadership Team, Luke's role is to help make that happen by:


1. Strategy: Help design HubSpot's product/packaging/pricing strategy, go-to-market strategy, and growth strategy for the CMS Hub.


2. Fight Friction: Identify areas of customer friction throughout the flywheel and be the voice of the customer.
3. Facilitate: Facilitate and collaborate with all other departments/teams to execute the strategy and overcome friction.
4. Evangelize: Educate and inspire both internally and in the market the future of the web, Growth-Driven Design, CMS Hub, and the good work HubSpot's doing in the web industry.</itunes:summary>
            <itunes:subtitle>LondonHUG December 2020
Hear directly from HubSpot Go-to-Market Lead (Web  CMS Hub) Luke Summerfield
Luke SummerfieldRead the full blog here:https://blog.whitehat-seo.co.uk/building-a-peak-performing-website
HubSpot's mission is to transform the...</itunes:subtitle>
            <itunes:author>Whitehat SEO</itunes:author>
            <itunes:duration>01:02:29</itunes:duration>
            <media:description type="html">&lt;p&gt;LondonHUG December 2020&lt;br&gt;
Hear directly from HubSpot Go-to-Market Lead (Web &amp;amp; CMS Hub) Luke Summerfield&lt;br&gt;
Luke Summerfield&lt;br&gt;&lt;br&gt;Read the full blog here:&amp;nbsp;&lt;a href="https://blog.whitehat-seo.co.uk/building-a-peak-performing-website"&gt;https://blog.whitehat-seo.co.uk/building-a-peak-performing-website&lt;/a&gt;&lt;br&gt;&lt;p&gt;&lt;/p&gt;
&lt;p&gt;HubSpot's mission is to transform the world of web design.&lt;/p&gt;
&lt;p&gt;As the Go-to-Market Lead on the HubSpot Product Leadership Team, Luke's role is to help make that happen by:&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
1. Strategy: Help design HubSpot's product/packaging/pricing strategy, go-to-market strategy, and growth strategy for the CMS Hub.&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
2. Fight Friction: Identify areas of customer friction throughout the flywheel and be the voice of the customer.&lt;/p&gt;
&lt;p&gt;3. Facilitate: Facilitate and collaborate with all other departments/teams to execute the strategy and overcome friction.&lt;/p&gt;
&lt;p&gt;4. Evangelize: Educate and inspire both internally and in the market the future of the web, Growth-Driven Design, CMS Hub, and the good work HubSpot's doing in the web industry.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.whitehat-seo.co.uk/building-peak-performing-websites"&gt;&lt;img src="http://video.whitehat-seo.co.uk/64968559/65489012/0a177c81fccc4bcea9dd420f08ec88ea/standard/download-4-thumbnail.jpg" width="600" height="324"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>hug</category>
            <category>hug london</category>
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            <category>luke summerfield</category>
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